Membership Benefits
With Pure Upgrades there is no need to haggle with the reservations department, plead the check-in clerk or tip the bell hop to succeed in receiving a room upgrade. Members can benefit from access to a straightforward reservations procedure to achieve an automatic room upgrade.
Membership is just £99 and benefits include:
- Free Room Upgrades at any of our participating hotels
- A Personalised Membership Card
- A simple reservation system confirming your upgrade direct with the hotel
Benefits of a room upgrade
Whilst each hotel is unique and the benefits of their premium rooms differ, general benefits associated with room upgrades include:
- Extra spacious rooms
- More stylish design and elegant decoration
- Superior views
- Rooms in a quieter section of the hotel
- Larger beds
- Additional amenities
- Better services
- Later check-out
- Complimentary gifts
- …and of course that VIP feeling